Madonna and her daughter Lourdes have just announced that Rita Ora is the new face for their teen label Material Girl. Rita Ora is a British Singer and has her debut album 'ORA' out now on Itunes, she is replacing model Georgia May Jagger. Rita was seen posing in various outfits that the label sells in US store Macy's around London in May. Madonna and Lourdes later commented on the singer saying ‘Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style,’ they said in a statement. ‘On stage or off, in photos or in the street – she’s a magnet!' Rita has said: ''To be handpicked by Madonna and her incredibly cool daughter Lola is the largest of all compliments." She also added in about the label: 'Material Girl means fashion, it means confidence. It means belief, inspiration and the freedom to really express yourself.'