Nicole Richie was seen at Macy's launching her new fragrance which is self titled 'Nicole' she was seen posing in a white bohemian style sundress with a cut down the center showing a hint of her cleavage. This is Nicole's first ever perfume as she is very known for the reality show she done with Paris Hilton called 'The Simple Life' and she then pursued her fashion career amongst other things. Nicole's perfume was inspired by her childhood, 'I knew exactly what I wanted to do because my mother would combine different oils and lotions and the blend of scents became very special to me' , she explained. The fragrance opens with aromas of juicy blackberries and oranges from Seville, which are followed by golden amber, Moroccan rose, lily of the valley and papyrus, layered over the base of cashmere, sandalwood, sugared patchouli and vanilla absolute. Nicole designed the bottle in collaboration with Dale Brandon Kan. The box combines Art Nouveau and vintage styles. It will launch in further stores from September.